This is the TVC for Strongbow Cloudy Apple. There are two versions of this, the one above is the 2016 version, but there was also a shorter 2015 version in a somewhat different style.  On this, I did all the comp, and some of the FX on the lightning effect. Apart from the obvious merits of the cloud FX, which were pretty amazing in this version, I also thought the closeup of the glass worked wonderfully.