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Guinness - VR experience


Advertising - MPC

3D - Houdini / Mantra, 2D - Nuke

This is an interesting project which had 2 phases; the one above, and there was another one which depicted more realistic ingredients, which I can't find, so.... 

The idea is that we created visuals to match the tasting notes of each beer, and while the viewer is in VR-land (well, 360-land), they taste the beer and experience the taste, sound and visuals at the same time. So, in the video above, a lager with a lemon / lime taste was accompanied by a fast explosion of angular green and yellow geometric shapes. The second project was less abstract, and more about the literal ingredients themselves. Both projects were fun to do, and it was nice to experiment with 360 video. 

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